Sync Licensing, Explained.
By Beth B. Moore
“Sync” or “synchronization” licenses refer to when music-makers grant content creators (such as filmmakers, tv producers, and ad agencies) the right to pair their music with audio-visual works (for example, films, tv shows, and tv/radio advertisements).
A sync license is short-hand for a “master use and synchronization license” or “master-sync license,” because the content creator needs to secure not one but two licenses: (1) a master use license from the artist/record label that controls the recording, and (2) a sync license from the songwriters/publishers who control the underlying composition.
Music, as a collaborative art form, can be owned and controlled by multiple rights holders, and identifying and securing all the necessary permissions can be a difficult and daunting process. Failure to secure 100% consent may result in copyright infringement claims, expensive settlements, bad publicity and unhappy clients. Tunewell does the hard work for you by pre-clearing the legal rights and offering all-inclusive master-sync licenses in one easy transaction.